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Back-To-Back Copying
Even if a retailer purchases a
legitimate
video product of a motion picture title, the law prohibits him or her
from
copying it. Only the copyright holder
can authorize the copying of the
work for any reason.
For the same reasons it is
against the
law to rent or sell unauthorized copies made by someone else. In other
words, if someone acquires an illegal copy,
that individual cannot
legally
rent or sell that copy.
Several studios also include
security stickers
on original videocassettes. These can appear in the form of a silver or
gold hologram or a small rectangular
sticker with the studio's name and
are usually applied to the right butt end of the cassette shell and
wrap
around the bottom of the sleeve.
In most cases, legitimate
videocassettes
are manufactured without an erasure tab evidenced by a smooth surface.
Moreover, the majority of legitimate
videocassettes are now being
manufactured
with generic (no name) cassette shells.
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Identifying
Unauthorized
Copies Unauthorized copies can appear from quite crude to very sophisticated as follows: (a) handwritten or typewritten face labels; (b) photocopied black and white or full colour labels; (c) magazine "cut-out" labels, or; (d) illegal lab "knock-offs" - reproduced professionally with die-cut labels and boxes. They can appear very convincing to the untrained eye. Closer scrutiny however, reveals printing and die-cuts not as sharp or precise as with legitimate copies. Security characteristics such as heat stamps, laser imprints,studio holograms and stickers are missing. The unauthorized copies are usually inferior in all respects and are visually distinguishable from genuine videocassetes. It is noteworthy that Picture and sound quality is significantly affected. Retailers should be wary of videocassettes being offered by questionable unknown sources at significantly reduced prices, usually for cash and without receipts. Retailers and consumers should be alert when purchasing or renting videocassettes and report any suspicious product or suspects to the CMPDA's Anti-Piracy Operations by either calling the Hotline or clicking on the Report Piracy link at the bottom of this page. Everyone LosesIllegal
duplication of video
products hurts
everyone. Consumers who rent or purchase inferior unauthorized copies
are
rarely satisfied customers. They may take their business elsewhere once
they notice the difference in quality between legitimate videocassettes
and illegal copies.
The film companies and their distributors, who are in the business of selling legal video products, are hurt by these illegal copies as well. Only one third of all films recoup their production, marketing and distribution costs. Of course, illegal copying hurts the honest video retail store which is forced to compete with the store dealing in illegally duplicated videos. Legal SanctionsPersons convicted of engaging in the unauthorized duplication and/or distribution of video productsface paying a heavy price. If a person is found duplicating videocassettes for rental or sale, that individual may be subject to criminal convictions bearing fines to a maximum of $25,000 per count or charge upon summary conviction and up to $1,000,000 for an indictable offence, plus imprisonment. Convicted pirates are subject to seizure of all illegal copies, the equipment used to make them and the legitimate copies that were used as "masters". All items seized are usually forfeited or destroyed. Guilty parties are also subject to civil actions for damages. |